Fledgling LLC ("Fledgling," "we," "us," or "our") owns and operates a mobile and web application that helps caregivers track a child’s care and milestones from trying-to-conceive and IVF, through pregnancy, and into the baby, toddler, kid, and teen years (the "App"). This Privacy Policy (this “Policy”) governs the manner in which we collect, use, maintain, and disclose information collected from users (“User” or “you”) of the App and any other website or mobile app where this Policy is posted or published, or if you interact with us through social media, by phone, in writing, in person or through any other interactions you may have with Fledgling (all of which will be referred to collectively, together with the App, as the “Service”). This Policy also explains how you can exercise certain rights you may have in connection with your privacy and the information we collect from you.
This Policy applies to everyone who uses the App, including account holders and caregivers added to a family by invitation. It does not apply to information collected by third-party sites or services that we link to or reference (such as ASRM, RESOLVE, or the American Academy of Pediatrics).
1. Information We Collect
We collect information you provide directly, information created as you use the App’s tracking features, and limited technical information collected automatically.
1.1 Account & Registration Information
Creating a Fledgling account is required to use the App. Depending on how you sign up, we collect:
- Email address (for email magic-link sign-in and account communications)
- Sign-in identifiers from Sign in with Apple or Sign in with Google, and the name/email those providers share with us
- Your role within a family (e.g., admin/owner, caregiver, viewer)
1.2 Family, Child & Caregiver Information
To set up a family profile, we collect:
- Family name and the account holder’s relationship/role (e.g., Mom, Dad, Guardian, Partner, Co-parent)
- Child’s name, birth month and year (we intentionally do not collect exact birth date), sex/gender and pronouns, and whether the child was born premature (used to adjust displayed age)
- Caregiver invitations you send, which may include another person’s email address or phone number, their name, and the family role you assign them
- A family invite code used to join a shared family
1.3 Care-Tracking Information (Baby / Toddler / Kid)
The App’s logging features let a family record day-to-day care details, which we store so they sync across caregivers and appear in trends. This includes:
- Feeding logs (breast/bottle, side and duration, amount, content type, notes, timestamps)
- Sleep logs (start/end times, nap vs. night, location)
- Diaper logs (wet/dirty/both, timestamps)
- Solids/allergen logs (foods offered, amounts, reactions)
- Medication logs and schedules (medication name, dose, unit, route, timing, and reminder schedules) — the App only records what you enter; it does not calculate or recommend dosing
- Temperature readings (value, unit, method)
- Pumping logs
1.4 Reproductive Health, Fertility & Pregnancy Information
If you use the IVF or Pregnancy features, you may provide sensitive reproductive and health-related information, including:
- IVF cycle details: cycle type and protocol, medication/injection schedules, monitoring lab values you enter (e.g., E2, LH, P4, FSH, lining, follicle counts), retrieval and embryo counts (eggs, mature, fertilized, blastocysts, PGT results if entered), transfer details, and beta hCG results
- Pregnancy details: due date, weekly tracking, bump photos you upload, baby-name picks/favorites, contraction timing, and prenatal test results you choose to log (e.g., blood type/Rh, CBC, rubella immunity, infection or genetic screening results, glucose screening, GBS, blood pressure)
These features are record-only — the App does not interpret results, calculate doses, or provide medical advice, and is not a substitute for care from a licensed clinician.
1.5 Memories, Milestones & Media
Photos, short videos, voice notes, and written notes you add to the Memories feature, along with any milestone tags and captions you attach, are stored in a private storage bucket associated with your family account.
1.6 Community / Local Content
If you rate or review local resources (e.g., pediatricians, classes, lactation support) in the Local/Community feature, we store that content, which may be shown anonymously to other Users.
1.7 Communications
If you contact us for support, submit feedback, communicate with us by email, phone, social media, or other means, or otherwise interact with Fledgling outside the App’s core logging features, we may collect your name, contact information, the content of your communication, and any other information you choose to provide. We use this information to respond to you, provide support, investigate and resolve issues, improve the Service, maintain appropriate business records, and protect the security and integrity of the Service.
When you invite a caregiver, we (through our email vendor, Resend) use the contact information you provide to send the invitation and related transactional communications on your behalf, containing the invite and a link to join your family.
1.8 Device & Technical Information
Our infrastructure providers (see Section 3) automatically log standard technical information needed to operate and secure the Service, such as IP address, device/browser type, and timestamps of requests. If push notifications are enabled in a future release, we will also collect a device token needed to deliver them. We also collect crash and error diagnostics from the App so that we can find and fix problems. See Section 3.2 for how these reports are processed.
1.9 Purchase and Subscription Information
If you purchase a subscription or other paid feature through the Apple App Store or another third-party app store, the app store processes your payment information under its own terms and privacy practices. Fledgling may receive transaction identifiers, subscription or entitlement status, purchase and renewal dates, expiration status, and similar information necessary to provide and manage paid features. Fledgling does not receive or store your full payment-card number from Apple.
We use purchase and subscription information to provide paid features, verify entitlements, administer subscriptions, prevent fraud, provide support, and maintain appropriate transaction records.
2. How We Use Information
We use the information described above to:
- Create and maintain your account and family, and authenticate sign-ins
- Provide the App’s core features: logging, trends, reminders, memories, IVF/pregnancy tracking, and family sharing
- Sync data across caregivers you’ve added to your family
- Send transactional communications, such as caregiver invites, magic-link sign-in emails, and service notices
- Maintain the security, integrity, and reliability of the App
- Respond to support requests
- Comply with legal obligations
We do not use your family’s care, health, IVF, or pregnancy data to serve advertising, and we do not sell that information.
3. How We Share Information
We do not sell your personal information. We share information only as follows:
3.1 With people you choose
Data you log is visible to other members of your family/caregiver group according to the role you assign them (admin/owner, caregiver, or viewer). Content you choose to share externally (e.g., exporting a summary for a pediatrician, or a memory-book export) is shared at your direction.
3.2 With service providers
We use the following service providers ("subprocessors") to operate the App. Each processes data only as needed to provide its service to us:
- Supabase — database, authentication, and file storage (including private storage buckets for memories and bump photos)
- Resend — delivery of caregiver-invite and transactional emails
- Apple and Google — Sign in with Apple / Sign in with Google authentication
- Vercel — web hosting for our marketing and join pages
- Sentry — crash and error reporting for the App
- Apple App Store / TestFlight — app distribution
Sentry receives technical diagnostics only. It does not collect personal information, and we do not enable session recording or performance tracing. Identifiers such as email addresses and account or record identifiers are removed from a report before it leaves your device.
We may add providers for analytics or push notifications as the App matures; this Policy will be updated before any such provider is added, and we will not add advertising or data-broker partners without updating this Policy first.
3.3 For legal reasons
We may disclose personal information when we reasonably believe disclosure is required by applicable law or valid legal process, or is otherwise legally permitted and reasonably necessary to protect the rights, property, security, or safety of Fledgling, our Users, or others; investigate fraud, abuse, or security incidents; or enforce our Terms. We evaluate governmental and law-enforcement requests in accordance with applicable law and may seek to narrow, challenge, or reject a request where we believe it is overbroad, invalid, or otherwise inappropriate. We do not voluntarily disclose reproductive-health or other sensitive health information to governmental authorities except where legally permitted and appropriate under the circumstances.
3.4 Business transfers
If Fledgling is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to appropriate confidentiality and security protections. Any materially different use of personal information following the transaction will remain subject to applicable notice, consent, and other legal requirements.
4. Children’s Privacy
Fledgling is intended for use by adults — parents, guardians, and other adult caregivers — who create an account and enter information about their family. The App is not directed to children, and we do not knowingly permit children to create their own accounts or interact with the App directly. Information about a child (name, birth month/year, care logs, photos, etc.) is entered and controlled by the adult account holder as part of managing their family’s records, not collected directly from the child.
By creating or maintaining a child profile, you represent that you are the child’s parent or legal guardian, or otherwise have the right and authority to provide, manage, and authorize the processing of the child profile information you submit to Fledgling.
Fledgling uses child profile information only as reasonably necessary to provide, maintain, secure, support, and operate the features and services requested by the adult account holder, to comply with applicable law, and as otherwise described in this Policy. We do not sell child profile information or use child profile information for targeted or cross-context behavioral advertising or to create advertising profiles about children.
If you believe a child under the age of 18 has created an account or provided us information directly, please contact us using the details in Section 11 so we can address it.
5. Data Retention
Fledgling retains collected information for a reasonable amount of time in order to fulfill the stated purpose for why the information was collected or for other legitimate purposes such as ensuring security of our data and systems, complying with our legal obligations, complying with tax, audit, or other books and record policies, resolving disputes, conducting internal investigations, and enforcing our agreements or other legal rights. Due to the different purposes for retaining your personal data, the actual retention timeframes may vary depending on the type of personal data we collect from you and the purposes for which we use your personal data. Fledgling reserves the right to maintain proper business records as required by law, or for otherwise legitimate business purposes to the extent permitted by law, even if such records contain your personal data. If Fledgling determines that collected information is no longer needed, it will delete such information or anonymize the information so that it can no longer be attributed to you. Our collection times will be consistent with applicable law. Please note that residual copies of your personal data may be removed from backup systems subject to our backup data retention schedule. You can request account and data deletion at any time using the contact details in Section 11 or in the App.
6. Data Security
We use reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss. These measures include encryption of data in transit, database-level access controls, including row-level security designed to restrict access to authorized members of your family account, and private storage controls for photos, videos, and voice notes. We also take reasonable steps to limit access to personal information to personnel and service providers who need such access to provide, maintain, secure, or support the App.
No method of electronic transmission, storage, or security is completely secure. Accordingly, while we use safeguards designed to protect your information, we cannot guarantee the absolute security of any information transmitted to, stored by, or otherwise processed through the App.
Fledgling is not a covered entity under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and does not currently act as a HIPAA business associate on behalf of a HIPAA-covered entity. The App is a consumer-directed recordkeeping and organizational tool and is not intended to serve as an electronic medical record or other medical record system maintained by or on behalf of a health care provider.
Health, medication, fertility, pregnancy, and other information entered into the App is generally provided directly by you for your own family’s tracking and organizational purposes. Although HIPAA does not currently apply to Fledgling’s handling of this information, certain information may be protected by other federal, state, provincial, or other applicable privacy, consumer-health, medical-confidentiality, and data-security laws, including laws that may treat Fledgling as a health care provider or similar regulated entity for limited purposes.
7. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information under applicable privacy and data protection laws. To exercise an applicable right, contact us using the information provided in Section 11. We may take reasonable steps to verify your identity and authority to make the request before responding. We will process verified requests, and any applicable appeals, within the time periods required by applicable law. We will not discriminate or retaliate against you for exercising a privacy right.
7.1 U.S. state privacy rights
If you are a resident of California or another U.S. state with an applicable comprehensive privacy law, you may have certain rights regarding your personal information, subject to applicable exceptions and limitations. Depending on your state of residence, these rights may include the right to:
- Confirm whether we process personal information about you and access that information;
- Correct inaccuracies in your personal information;
- Request deletion of your personal information;
- Obtain a copy of certain personal information in a portable and, where required, readily usable format;
- Opt out of the sale of personal information, the use of personal information for targeted or cross-context behavioral advertising, and, in certain jurisdictions, profiling in furtherance of decisions that produce legal or similarly significant effects;
- Limit or withdraw consent to certain uses of sensitive personal information where applicable law provides that right;
- Appeal our decision regarding a privacy rights request where applicable law provides a right to appeal; and
- Exercise your privacy rights without unlawful discrimination or retaliation.
We do not sell your personal information or use or share it for targeted or cross-context behavioral advertising. Accordingly, those opt-out rights do not currently apply to our practices. If our practices change, we will update this Policy and provide any opt-out mechanisms required by applicable law.
To exercise an applicable privacy right, contact us using the information provided in Section 11.
7.2 Consumer health data (e.g., Washington My Health My Data Act, Nevada)
Certain information processed through Fledgling’s IVF, pregnancy, medication, and other health-related features may constitute “consumer health data,” “sensitive data,” “medical information,” or similarly protected information under applicable privacy laws, including the Washington My Health My Data Act, Nevada’s consumer health data privacy law, Connecticut’s consumer health data provisions, the California Confidentiality of Medical Information Act (CMIA), and other applicable state consumer privacy laws.
We generally collect consumer health data directly from you when you enter or upload information into the App. We may also receive information from other adult members of your family account when they enter information into a shared family profile. We do not currently receive consumer health data directly from health care providers, health plans, or electronic health record systems on their behalf.
Where applicable law provides these rights, you may have the right to:
- Confirm whether we collect, use, share, or sell consumer health data about you and access that data;
- Obtain information about the third parties or affiliates with whom your consumer health data has been shared or sold;
- Withdraw consent to future collection, use, or sharing of consumer health data where the applicable processing is based on your consent;
- Request deletion of consumer health data, including requiring us to notify applicable service providers, processors, affiliates, or other third parties of your deletion request and to address information stored in archived or backup systems within the time permitted by applicable law; and
- Appeal our denial of a consumer health data rights request where applicable law provides a right to appeal.
Other state privacy laws may provide additional rights with respect to health, reproductive health, sexual health, pregnancy, child-related, or other sensitive personal information. We will honor applicable rights and process requests in accordance with the law that applies to you and the relevant information.
We do not sell consumer health data. We also do not use geofencing technology around health care facilities, reproductive or sexual health facilities, or other protected health care locations for the purpose of identifying or tracking individuals seeking health care, collecting consumer health data, or sending health-related notifications, messages, or advertisements.
You may exercise an applicable consumer health data right by contacting us using the information in Section 11. We may take reasonable steps to verify your identity and authority to make the request.
7.3 Canada
If you are located in Canada, applicable federal and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial private-sector privacy laws such as Quebec’s Law 25, may provide you with rights regarding your personal information. These rights may include the right to access and request correction of your personal information, obtain information about how it is collected, used, and disclosed, and withdraw consent to certain processing, subject to applicable legal limitations. To exercise your rights or submit a privacy-related request, contact us using the information provided in Section 11.
8. International Data Transfers
We are based in the United States and primarily provide the Services to Users in the United States and Canada. We and our service providers may process, store, and access personal information in the United States, Canada, and other jurisdictions in which we or our service providers operate. As a result, your personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or governmental authorities in accordance with applicable law. Where required by applicable law, we take reasonable steps designed to provide appropriate safeguards for personal information transferred across national borders and to require our service providers to protect such information consistent with applicable privacy and data protection requirements.
9. Third-Party Links & Resources
The App may contain links to third-party websites, resources, or services, including educational resources provided by organizations such as ASRM, RESOLVE, and the American Academy of Pediatrics’ HealthyChildren.org. These third parties are independent from Fledgling and maintain their own terms, privacy policies, and data practices. Fledgling does not control and is not responsible for the content, availability, privacy practices, or security of any third-party website, resource, or service. This Policy applies only to information collected and processed by Fledgling and does not apply to information you provide to or that is collected by any third party.
10. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices, the App, or applicable legal requirements. When we make material changes, we will provide notice as required by applicable law, which may include notice through the App, by email, or by other appropriate means. Where required by applicable law, we will provide notice before the changes become effective and obtain any consent required for the revised practices. The “Effective Date” at the top of this Policy indicates when it was last updated.
11. Contact Us
If you have questions about this Policy, or want to exercise a privacy right (including access, correction, or deletion of your family’s data), contact us at:
Fledgling
Email: privacy@fledglingcare.com
Mailing address: Fledgling LLC, 533 E Girard Ave STE 52748, Philadelphia, PA 19125
Privacy Officer (Canada/Quebec). The person responsible for the protection of personal information at Fledgling is our Founder. Questions, requests, or complaints regarding Fledgling’s privacy practices may be directed to the Privacy Officer at privacy@fledglingcare.com, 533 E Girard Ave STE 52748, Philadelphia, PA 19125.
If you are located in Quebec, we will handle personal information in accordance with applicable Quebec privacy requirements. Where required, we will conduct privacy impact assessments before implementing or materially modifying systems or projects involving personal information and before certain transfers or disclosures of personal information outside Quebec.
Where applicable law requires consent, we will request consent in clear and understandable language and separately from other information when required. For sensitive personal information, we will obtain express consent where required by applicable law.